How to Use Social Media to Ethically ‘Stalk’ Competitors and Job Candidates

While the term “stalking” has a sinister ring to it, there are legitimate reasons to stalk people online. I’m not talking about keeping tabs on your ex or monitoring what your teen is doing on social media. I’m talking about using online investigation techniques for valid business-related reasons like: Vetting job applicants. Tracking down email addresses […]

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SEO Copywriting: How To Write Content For People and Optimize For Google

If you want to build your blog audience, you’re going to have to get smarter with your content. One of the biggest challenges bloggers and content marketers face is writing content that’s optimized for search engines, and that will also appeal to people. According to Copyblogger, SEO is the most misunderstood topic online. But SEO […]

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Facebook Announces Secret Videos for Publishers: This Week in Social Media

What’s New This Week Facebook Announces Secret Videos for Publishers “Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or […]

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